- Use dark letters on a white or pale yellow background.
Don't mess with text and link colours to avoid confusion.
- Use short sentences.
A screen is much more difficult to read than paper.
- Keep pages short.
80% of the users do not scroll.
5 short pages is better than 1 long one.
- Keep quiet.
Shouting colours, blinking texts, animations and sound just distracts attention away from the contents.
- Keep it standard.
The user will stay on your site for just a few seconds, a few minutes at most.
So the site must be clear at once.
Use one and the same style for all pages.
That's how users will familiarise quickly.