Contents

• Offer something interesting
• Write in pyramid form. Start with an important conclusion, than follow up with ever widening details.
• Hide details in links.
• Refer using a link, rather than copy.
• Keep it up to date. Old information is just as interesting as old newspapers. Weed dead links regularly.
• Users experience a download time as pleasant if it is below 3 seconds. After 10-15 seconds downloading users loose interest. Keep the HTML code below the 4K boundary.