• Offer something interesting
  • Write in pyramid form. Start with an important conclusion, than follow up with ever widening details.
  • Hide details in links.
  • Refer using a link, rather than copy.
  • Keep it up to date. Old information is just as interesting as old newspapers. Weed dead links regularly.
  • Users experience a download time as pleasant if it is below 3 seconds. After 10-15 seconds downloading users loose interest. Keep the HTML code below the 4K boundary.
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