- Offer something interesting
- Write in pyramid form.
Start with an important conclusion, than follow up with ever widening details.
- Hide details in links.
- Refer using a link, rather than copy.
- Keep it up to date.
Old information is just as interesting as old newspapers.
Weed dead links regularly.
- Users experience a download time as pleasant if it is below 3 seconds.
After 10-15 seconds downloading users loose interest.
Keep the HTML code below the 4K boundary.