Scarcity

Monday, 12 August 2002
Market in Gouda The hottest days of summer seem over. The weather is nice. Tourists and locals stroll over the Saturday market.

The patio's are full. Finding a free table takes a quest for this local and tourist. A free place on the terrace is like a valuable discovery. On week days the terraces are empty and thus attract a smaller crowd.

  • Does scarcity make a product more attractive?
  • Or do people just want to join a sitting, safe herd?
Would the same principles work on the web? Is the combination of a limited supply and many other customers a crowd pleaser?

you are lucky. There is one free place for you now as reader of this Nut's Weekly.

  • Does appreciation of a web column increase if the number of readers is limited to a maximum?
  • Are you extra satisfied that you have achieved a place in the audience of readers?
  • Does it help to know that you are visitor of this Nut's Weekly?
Till next week,
Nut