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|Monday, 17 April 2000||February 2000 March 2000 Rust Broken Disprovement May 2000 June 2000|
|<||Do you have any ice cream?|
|Yeah, what kind of ice cream? Vanilla ice cream, strawberry ice cream, creamy ice cream... What kind of ice cream?||>|
|<||Mocca ice cream with nuts.|
|We don't have that.||>|
|<||What kind of ice cream do you have?|
|We don't have any ice cream at all!||>|
This sketch above used the be a re-occurring highlight of the Dutch radio show "Dik VoorMekaar"("All's well").
Every week 2 gentlemen had a similar sketch.
The merchandise changed every week, but the 'camping store" remained just as ridiculous, week after week.
Over and over again the same story line:
Say yes first, name a several different types, create expectations, and sell a "No" in the end.
Yet, the camping store still lives on, as shop of disaster in Cyberspace.
sites do a perfect imitation of the ridiculous camping store.
A lot of application only report no have
when the customer already
finished a quest for a product.
They offer a choice at first, but hit the user afterwards with some kind of annoying error message. Isn't this ridiculous? (utopia.knoware.nl/.../geluid2.html, sorry all Dutch sounds from the Dik VoorMekaar show)? Yes, I could cry, but end up laughing.
AlternativeIt's so simple:
Start to show what you do have.
Keep it as simple as possible. Allow the user to choose a product with just one click.
It has been years since the "Dik VoorMekaar Show" was aired on radio.
I still miss this nonsense, and will be glued to the tuner in September, when the show will make it's come back
(tros.nl/dikvoormekaar, sorry All Dutch)
(dvm-lois.myweb.nl, sorry all Dutch too).
I hope that the nonsense in cyberworld will come to a final stop. Don't make your E-shop a disaster shop. Follow the 7 E-Commerce commandments.
With special thanks to H. Nootenboom for this week's word of wisdom.
· May 2000
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